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Email-Based Marketing

Perhaps the most powerful internet-based marketing tool available today is subscription-based email. Well designed email newsletters and electronic magazines featuring new products, company information, discount offers, and useful tips provide a significant advantage for any business. Why, subscription-based email marketing means that everyone receiving information from you wants to hear from you. Segmentation of your customers, allows you to send special offers, discounts, or specific product and services to those who are most likely to buy from you.

Comprehensive E-Marketing Service

We offer a comprehensive e-marketing service for our clients. Before we undertake a project, we take the time to fully understand our client's business goals, markets they serve, and products or services. Our e-marketing service includes:

  • Creation of business objectives and e-marketing plan
  • Initial designs of email marketing campaign
  • Management of opt-in email address and customer contact information
  • Segmentation of customers based on your criteria
  • Integration of newsletter content including graphics, articles, and coupons
  • Delivery of newsletter at requested times and frequency
  • Optional survey creation and delivery
  • Reports on e-marketing effectiveness including readership statistics and email list growth
Have a Technical Marketing Department without Owning One

Our services provide a complete outsourced marketing solution that does not require internal technical staff to assist in the production or delivery of materials. If you also outsource your website or email management services, we're comfortable working with them as well to create a cohesive message for your customers. If you don't have a website or need assistance with other technology pieces needed for a complete e-marketing program, we can help there as well.

We want to build long-term relationships with our clients. A clear plan and repetition is critical in creating an effective campaign. Our services take the complexity out of creating and delivering a technical e-marketing program for our clients.

 
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Backes Crocker, LLC   |  Houston, Texas   |   281-444-8233